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BCSF: Best Coast Film Festival

Surfing is visceral. It's an organic experience defined by the elements and their inherent unpredicatability. I aimed to translated these qualities and the equity within the surf culture aesthetic to shape a modern visual interpretation of the festival and everything that defines it.

As the largest surf film festival in the world, the San Diego Surf Film Festival deserved a comprehensive identity that spoke to such an accomplishment and to the uniqueness that created it. Taking place at numerous iconic locations throughout San Diego county, I felt it was poised to brand itself what many locals already believe to be true of their surf city- that it is in fact  the Best Coast. 

Inspired by the visual aesthetic of David Carson, I aimed to develop a refined identity system that referenced the analog nuance within surfing and the vintage essence of the 90s surf/skate designscape. 

I created an identity which incorporates both information and organic analog qualities to outline contents while still adhering to the cleaner, more modern look and feel that is dominating the present surf culture. The system functions efficiently across both digital and print platforms to speak to both the personality of the film festival, but also to its authority as the largest and surf film festival in the world. 

Before

After

BCSF Website

BCSF Ocean Echoes Talk Poster Series

BCSF Interactive Installation

A functional interactive installation was designed to exist outside the auditorium hall of the talk series events.

 

Created to mimic the response of the ocean environment to human interaction (human sounds), without human interaction, the multi-layered installation panels sat quiet and still, a simple colored band outlining their presence. Undisturbed, the panels mirrored the silent environment of the ocean without human interaction. When a human stepped within 10 feet of the panels, noticed by an xbox Kinect, the layered color bands would begin to fluctuate and elicit real life underwater sounds (seismic blasting, sonar etc) more violently with greater proximity.

Proximity to the panels/ocean mirrored the loud and harmful effect humanity has on the ocean when we begin to disturb it in our various ways (ie cargo ships etc). 

This installation was designed to allow users to see, hear and solve the harmful sound pollution problem the Dr. Walter Munk's famous experiment led scientists to discover in the first place.

"If you laid underneath the surface of the middle of the atlantic ocean, it would be as loud as standing on the tarmac as JFK international"

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