LINK by Stila
I felt there was noticeable under representation in an arguably sexualized industry for a growing generation of individuals identifying as gender ambiguous. LINK was designed to counter act that trend and become a unisex cosmetic product that placed skin health and wellness on the same scale of importance as outer beauty.
Cosmetics are the easy route to achieving, elevating and enhancing outer beauty. However, as a growing number of gender ambiguous individuals look to this industry for their beauty needs, they are greeted by a hyper sexualized market of products that can leave them feeling lost, under represented and categorized by stereotypes.
LINK is created as a cosmetic line that goes back to the core idea of enhancing beauty. Designed to communicate health and wellness above all, the form language draws on the packaging design of apothecary bottles, while a unisex color scheme aims to shift focus to what matters- the color of the make up product itself.
This line is also designed to allow make up to be the truly custom product it should be. No skin types are perfectly alike, which is why LINK provides the LPatch, a wearable tech device that analyzes your skins stats and is able to, via the LINK app, recommend products that will best work for your personal needs.
LINK is the only cosmetic line designed to promote health, enhance beauty, and recognize individuality all equally. LINK is the makeup line of the future.
LINK: POP Consideration
Kiosks can be found in stores and allow customers to try LINK's face analyzation to receive personalized product recommendations. Kiosks also allow former customers the ability to access their custom profiles and preferences in store with login.
Point of Purchase Shelf Design
In Store Interactive Kiosk Interface
LINK Interactive App
Individualized real time skin stats are updated after every LPatch use in the LINK app. Corresponding alerts can be accessed via the online interface as well. Should the user be purchasing in store, he or she can access their current home inventory via the 'Cabinet' feature to view their past purchases, their current products in use, the amount of product they have left at home, and/or see recommended products based on their current inventory.
LINK is designed to allow customers the convenience of purchasing products online, without the hassle of trial and error, by delivering up to date skin analytics and corresponding product recommendations.
LINK Smart Home Integration
Developed with the future of technology in mind, LINK is designed to provide the live update and alert functions of your app on your Smart Mirror at home. Real-time weather analytics are measured by the smart home, which then delivers the data to your smart mirror, which then recommends the appropriate LINK products to use and apply as you prepare for your day.
Development Insights
