From it's cheeky campaigns and crave-worthy food to their cult following and continuous category innovation, Taco Bell is a global brand that needs no introduction. But how does a big, legacy brand stay relevant and adapt to evolving consumer trends and demands?

 

As a designer at Taco Bell, I've had the privilege of developing creative that responds to that very question. Whether concepting around new menu item roll outs, dreaming up fresh brand activation opportunities, or shaping visual identities for key campaigns, my time at Taco Bell has been defined by constructing creative that both resonates with our existing, devoted fan base and warmly invites the up and coming generation to the literal and proverbial table. Below you'll find just a few of my favorite projects with the Bell to date!